So if you’re going to be doing a company that involves making calls, you really do want to put your best foot forward and your best foot is your voice in this case. So Jim Console, who’s the inventor and founder of the ModMic, which by the way works not just for gaming but for businesses. Joe: Sorry I have to laugh because the story about how it started is so, we’ll use the word strange. Where was the very first, I guess, distribution point? Where did you guys start this business? So before we start going on this route of talking about this kind of distribution where you have warehouses around the world. They can go directly to their local distributor, their local retailer and say, “I’d like to buy a ModMic”, and it’s there in two to three days as opposed to a couple of weeks, sometimes even more than a month due to customs snagging their package, adding on fees, that kind of thing.įelix: Got it. If we can handle all that on our end by either having warehouses around the world or having distributors in their country, then that step is removed. warehouse and they have to deal with international shipping, they have to deal with customs. One of the big hurdles for international customers, if you don’t have a global logistics system, is they order from your U.S. But we’ve got to come as close as we can to being frictionless. So when somebody wants to get a ModMic, we want to make that frictionless. Can you elaborate a little bit more on this? What does it mean to meet your customers where they are? I think this is a really important point. One thing that you mentioned to us in this pre-interview was around the idea of meeting your customers where they are rather than forcing them into a funnel that gives you the greatest margin. Welcome, Joe.įelix: Yes, appreciate you coming on. Was started in 2012 and based out of Portland, Oregon. Antlion Audio manufactures the world’s leading attachment mic turning any pair of headphones into a gaming headset. How they use live chat groups like Discord to do market research and create happy customersįelix: Today I’m joined by Joe Lieberman from Antlion Audio.Why you should think about layout last when designing your site.How to find and get the best product reviewers to work with you.Ideally, an individual contact who has a lot of reach. But there’s value to be had in the quality of an individual contact. I think a lot of people make a mistake.They care about reach in volume. Joe Lieberman is our guest and the Director of Marketing for Antlion Audio: a company that manufactures the world’s leading attachment mic, turning any pair of headphones into a gaming headset. On today's episode of Shopify Masters, we talk about how one company leverages reviewers in the tech and gaming space to get their products in front of customers who are ready to buy. And getting your products covered by the right reviewer, especially if you're confident in what you're selling, can be a huge win for your business. There's more to this platform than learning how to make money on YouTube-it's an extension of your brand. YouTube is arguably one of the top destinations for product reviews.
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